The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
6 min
October 2, 2026
Your Paint Swatch Photo Is Lying to Every Shopper, and Six Ad Sizes to Fill
Metamerism makes two correctly photographed paint swatches read as a perfect match under studio light and visibly...
Isidora Matovic · 6 min read
8 min
October 1, 2026
Your Black Outdoor Jacket Is Photographing Purple, and Six Ad Sizes to Fill
A black technical jacket photographs with a faint purple or magenta cast that nobody sees in the studio. It is a...
Isidora Matovic · 8 min read
7 min
October 1, 2026
Your Furniture Photo Has Bowed Legs and Leaning Verticals Nobody Shot That Way on Purpose, and Six Ad Sizes to Fill
A sofa leg that bows outward. A tabletop edge that leans instead of running straight. Nobody photographed it crooked on...
Isidora Matovic · 7 min read
7 min
October 1, 2026
Your Guitar Photo Is Sharp in One Spot and Mush Everywhere Else, and Six Ad Sizes to Fill
A guitar or violin is long. A shallow-aperture close-up photo isn't. Here's why instrument shots blur out past the...
Isidora Matovic · 7 min read
5 min
September 29, 2026
How Coinis Trained Inter Pharm's Team to Build AI-Powered Processes with Claude
Coinis ran hands-on Claude training with Inter Pharm's nine-person team, turning manual tender and grant research into...
Isidora Matovic · 5 min read
6 min
September 23, 2026
Your Watch Photo Has a Warped Dial Because of the Glass, and Six Ad Sizes to Fill
A watch's own domed crystal bends the dial underneath it in product photos. Fix the refractive distortion without...
Isidora Matovic · 6 min read
7 min
September 22, 2026
Your Candle's Flame Is Blowing Out the Whole Shot, and Six Ad Sizes to Fill
A candle's flame blows out into a white blob in product photos because of camera sensor blooming. Mask it, fix it, and...
Isidora Matovic · 7 min read
5 min
September 13, 2026
Your Pet Grooming Photo Has Glowing Alien Eyes, and Six Ad Sizes to Fill
A groomed dog's before-and-after glamour shot, lit with an on-camera flash, comes back with two flat glowing discs...
Isidora Matovic · 5 min read
6 min
September 12, 2026
Your Dental Whitening Ad Photo Has a Glare Spot Where the Real Shade Should Be
A ring flash reliably blows a specular glare hotspot across the exact tooth surface a whitening or veneer ad needs to...
Isidora Matovic · 6 min read
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