Coinis Market Intelligence
Live feed · Software

Software Facebook ad examples that convert in 2026

Real software ads. Running right now on Facebook.

See the hooks. Steal the angles. Skip the guesswork.

Every software ad in this feed is a real Facebook creative pulled from a live campaign. You'll see the hooks software brands open with, the proof points they lean on, and the calls to action that actually move product. Use this page like a swipe file. Study the patterns. Pick the angle closest to your offer. Then build your own version with your brand and your audience inside Coinis.

Facebook
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@nowsourced
Sponsored · Facebook

If you’re an investor looking for 20% - 40% BMV deals, this is your edge.

Software Facebook ad example 1: Off-Market Deals for Investors
Off-Market Deals for Investors
Exclusive BMV opportunities delivered directly to you.
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@grammarly
Sponsored · Facebook

Kickstart anything, from fresh ideas to complex plans. Try AI Chat to find momentum fast.

Start with ideas that get you moving
Try Grammarly for free
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@worldfootballsummit
Sponsored · Facebook

$1.5 billion invested in Latin American football clubs in recent years. For decades, the region was known mainly for exporting talent. Today, global investors are looking at Latin America very differently. Investment funds, multi-club ownership groups, and institutional capital from the U.S. and Europe are increasingly turning their attention toward the region — attracted by massive audiences, stronger commercial structures, and long-term growth potential. We have developed a new report analyzing the rise of foreign investment and private equity across Latin American football. The report explores: • Why Latin America is becoming a strategic football investment market • The role of multi-club ownership groups and institutional capital • The markets attracting the most attention across the region • What this shift could mean for the future of football in Latin America A transformation that once seemed distant is now accelerating across the region. 📥 Download the full report

Software Facebook ad example 3: World Football Summit
World Football Summit
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@squarespace
Sponsored · Facebook

We made @dobbinstcoop a website that fits like a glove 🧤 Head over to www.dobbinstcoop.com to see the renewwwed website.

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@spotsstripes
Sponsored · Facebook

Has your #tween/pre-teen started to smell? 😳 It’s a tricky problem. You obviously don’t want them to smell (and neither do they or their friends/teachers/classmates). But it’s not always absolutely clear what to do about it. Some days, they smell fresh as a daisy. Other days, uh oh! It’s a problem our Founder, Charlotte-Anne knows all too well. “I had a smelly kid. It happened all of a sudden. I started to look for a deodorant that had the same ethos as the other products I’d been using on her 10-year-old body. It had to be natural and free of nasties - I knew the big nasty was aluminium. It had to be easy for her to use. It had to smell good and be gentle on her young skin. And, obviously, it had to work. You’d think it would be simple. But it wasn’t. We tried a lot of brands and a lot of formulations. I found out quickly how few of the natural formulations actually did the job of stopping her smelling. So I got to work creating my own solution.” The result is our All-Natural #Deodorant. It manages to be gentle and seriously effective. Instead of blocking your sweat glands with iffy ingredients like aluminium, our #NaturalDeodorant works in three very clever ways: 💪🏻First, Cornstarch and Kaolin absorb wetness and make it hard for bacteria to break down sweat and create odour. ⚡️Second, powerhouse essential oils (Neem, Kanuka, Niaouli…) knock out bacteria effectively, so sweat doesn’t get a chance to smell funky. 🌿Finally, deliciously scented Rosemary, Lavender, Peppermint and Spearmint make armpits smell super-sweet, and Shea Butter makes them super-soft (we love the idea of our kids having ultra-soft armpits!). You can find out more about our award-winning 100% natural Deodorant here 👉🏻 www.spots-and-stripes.com/collections/deodorants

Software Facebook ad example 5: Hydrating Face Mist For Boys
Hydrating Face Mist For Boys
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@zapier
Sponsored · Facebook

Your tools shouldn't make more work. Create AI-powered workflows with Zapier and give your team the gift of focus.

Software Facebook ad example 6: Get started free
Get started free
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@featherclinic
Sponsored · Facebook

Brisbane women are ditching their lip liner for good- and here's why. Lip blush is the treatment everyone's talking about right now. A soft wash of semi-permanent colour that defines, plumps and perfects your lips 24/7. At Feather Clinic in Milton, we customise every shade to your skin tone, lip shape and lifestyle. The result? Lips that look naturally beautiful-not done. 2–3 year results. No daily maintenance. Book your consultation today 👇

Brisbane's most-loved lip blush clinic — see why.
Feather Clinic, Milton Brisbane — Custom lip blush by appointment.
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@bufferflask
Sponsored · Facebook

Adventure isn’t just a destination—it’s a mindset. Every sunrise hike, every city stroll, every unexpected detour—your journey deserves a bottle that keeps up with your pace. Buffer Flask isn’t just about hydration; it’s about embracing every moment with confidence. Crafted for explorers, dreamers, and doers, its sleek and durable design ensures your drink stays perfectly chilled or warm, no matter where life takes you. Because when you carry Buffer Flask, you carry the spirit of adventure in your hands. ✨ Stay hydrated. Stay inspired. Stay unstoppable.

Software Facebook ad example 8: Refresh Your Day, Sip by Sip
Refresh Your Day, Sip by Sip
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@wix
Sponsored · Facebook

Whether you want the human touch, a touch of AI, or both—the choice is yours.

Software Facebook ad example 9: Criar meu site
Criar meu site
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@cacareassociation
Sponsored · Facebook

Elegant Care Villa is hiring Entry-Level Caregivers in Anaheim under our Cal Care Jobs Initiative!

Software Facebook ad example 10: ECV is Hiring Caregivers
ECV is Hiring Caregivers
Hosted by Notion Sites — The easiest way to get a website up and running.
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@clickup
Sponsored · Facebook

Hot take: more AI tools do not mean better work. Bring the top AI models into one ClickUp workspace so your team can plan, write, and execute without bouncing between tabs. Create your free ClickUp workspace today.

Software Facebook ad example 11: More AI Tools. Better Work?
More AI Tools. Better Work?
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@workday
Sponsored · Facebook

In today’s AI-driven world, it’s crucial that CFOs transcend their traditional roles and serve as strategic business advisors.

Software Facebook ad example 12: CFOs—it’s time to start shaping business outcomes.
CFOs—it’s time to start shaping business outcomes.
In today’s AI-driven world, it’s crucial that CFOs transcend their traditional roles and serve as strategic business advisors.
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@woocommerce
Sponsored · Facebook

Discover how Woo + Klaviyo empowers you to segment, automate, and target shoppers with precision using real-time customer insights.

Software Facebook ad example 13: Make customer data pay off
Make customer data pay off
Explore WooCommerce + Klaviyo
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@twilio
Sponsored · Facebook

Four customers. Four regions. One platform. See how OhMD, Philippine Airlines, Docplanner, and Universidad Uk ship voice AI in production.

Talk to our team
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@shiningstarchristianscho
Sponsored · Facebook

Provide your child with a high-quality Christian education where faith and learning go hand in hand. Small classes, personalized support, and strong values help students grow spiritually and academically.

Software Facebook ad example 15: Enroll At Shining Star Today!
Enroll At Shining Star Today!
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@twilio
Sponsored · Facebook

Discover the keys to impactful multichannel marketing. Download our free guide to master personalization strategies and engage customers like never before.

Software Facebook ad example 16: Key Strategies to Master Multichannel Marketing
Key Strategies to Master Multichannel Marketing
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@justhumanskincare
Sponsored · Facebook

Some skincare asks for patience. Microshots™ prefers results you can see sooner.

Visible results in 10 days
Loved by 10000+ women
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@semrush
Sponsored · Facebook

AI isn't just reading your site. It's reading Reddit, G2, and every review ever written about you 👀

Software Facebook ad example 18: How AI finds your brand
How AI finds your brand
Try free for 7 days.
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@twilio
Sponsored · Facebook

Discover how integrating the WhatsApp Business API can streamline your operations, lower your overhead, and elevate your customer experience.

Software Facebook ad example 19: How Relay Scaled Deliveries 7x Using WhatsApp
How Relay Scaled Deliveries 7x Using WhatsApp
See how Relay Technologies uses Twilio Voice, Whatsapp and Email to seamlessly manage 100,000 daily deliveries, boosting parcel collection rates and cutting support contacts in half.
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@marrmediagroup
Sponsored · Facebook

If your social looks busy but isn’t driving sales, you don’t have a content problem - you have a strategy gap. We help product brands close that gap with content that actually performs.

Software Facebook ad example 20: Book your free social audit
Book your free social audit
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@stockrepublic
Sponsored · Facebook

Discover app integrations that turn dormant customers into active investors. Ready to be plugged in instantly, without the need for costly rebuilds. With social features, personalized market news, and unique proprietary data, we help banks bridge the gap between complexity and clarity, giving end users the confidence to act. Learn more at: https://www.stockrepublic.io/

Software Facebook ad example 21: Investment Widgets - SaaS for Banks & Brokerages
Investment Widgets - SaaS for Banks & Brokerages
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@shiningstarchristianscho
Sponsored · Facebook

Take Control of your Child's Future!

Shining Star Christian Schools
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@atlassian
Sponsored · Facebook

Your team's work lives in too many places. Teamwork Collection brings it all into one workspace — with AI that surfaces the right context at the right moment.

Software Facebook ad example 23: One connected workspace for teams that already love Atlassian
One connected workspace for teams that already love Atlassian
Atlassian Teamwork Collection brings together Jira, Confluence, Loom and Rovo Agents to reimagine the way teams work together from ideation to delivery.
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@strike
Sponsored · Facebook

Join our FREE webinar on Strike Valuation Setup ✅ Combine Technicals & Fundamentals ✅ Filter High-Potential Stocks ✅ Improve Entry Timing ✅ Make Data-Driven Decisions ✅ Cut Through Market Noise 📅 14 June 2026 (Sunday) ⏰ 10:00 AM 💻 Zoom Limited seats available. Register now.

Software Facebook ad example 24: Free Webinar: The Strike Valuation Setup
Free Webinar: The Strike Valuation Setup
Learn how to identify high-conviction stock opportunities.
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@colfinancialgroupinc
Sponsored · Facebook

Kalayaan sa financial worries? Yes please! 💸 Take the first step into financial freedom today when you sign up for our FREE investing webinars. Register now at bit.ly/COLevents2026 🌞 #COLFinancial #saveandinvest

Software Facebook ad example 25: Sign Up and Start Investing Today
Sign Up and Start Investing Today
Learn how to start investing in the stock market by joining our FREE basic investing webinars.
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@intuitmailchimp
Sponsored · Facebook

Software Facebook ad example 26: Marketing Tools for Ecommerce | Mailchimp
Marketing Tools for Ecommerce | Mailchimp
See how Mailchimp's marketing tools for ecommerce can unify email and SMS to drive more sales.
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@slack
Sponsored · Facebook

What's that aroma? Why, it's the sweet smell of time savings Caraway is cooking up with Slack.

Caraway x Slack
Saving time adds up quick
C
@chargeflow
Sponsored · Facebook

Win back your Shopify revenue and say goodbye to chargeback headaches. Automate disputes with the Chargeflow Shopify App – stress-free and easy to install.

Software Facebook ad example 28: Install Chargeflow for Stress-Free Recovery
Install Chargeflow for Stress-Free Recovery
The app Shopify merchants trust to win back profits.
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@salesforce
Sponsored · Facebook

Get hands-on with the product innovations, tools, and ideas that will transform every part of your business. Leave with real skills, proven approaches, and the confidence to put them into action right away. Register today for $1,499 and save $800.

Software Facebook ad example 29: Three days to move your business forward.
Three days to move your business forward.
S
@soundofether
Sponsored · Facebook

Where Your Life Is Stuck and Why is a guided self-audit to help you look honestly at the areas of your life that feel stagnant, confusing, heavy, or repetitive - and start seeing what’s actually sitting underneath them. It’s part reflection tool, part pattern-spotter, part gentle but direct reality check. For the girl who keeps saying “I know I’m meant for more,” but doesn’t know where to begin. ✨ Download the self-audit and start there.

Where Your Life Is Stuck and Why
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@twilio
Sponsored · Facebook

When customer calls get smarter, retention follows. See how Genspark leveraged Twilio Voice to drive 3.2x higher retention.

Software Facebook ad example 31: Discover how Genspark achieved 3.2x higher retention with Twilio Voice
Discover how Genspark achieved 3.2x higher retention with Twilio Voice
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@lisalovely
Sponsored · Facebook

feel free to join❤️

💬💕
Message me, I’m so close 😘
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@atlassian
Sponsored · Facebook

Software Facebook ad example 33: Where AI Meets Teamwork
Where AI Meets Teamwork
Shape AI that powers how millions of teams work. Build intelligence that turns collaboration into superpower at scale.
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@atlassian
Sponsored · Facebook

Software Facebook ad example 34: Where AI Meets Teamwork
Where AI Meets Teamwork
Define how humans and AI work together to do what’s impossible alone.
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@intercom
Sponsored · Facebook

Software Facebook ad example 35: See your savings in seconds with Fin.
See your savings in seconds with Fin.
Enter your volume and headcount into Fin’s ROI Calculator to model your 3-year impact instantly.
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@intercom
Sponsored · Facebook

AI is transforming customer service. It's obvious we know that, the leader in the category is our product FINN it best on the benchmarks and wins on bake-offs and its number one G2 this with highly complex queries We now have customers at 90% resolution rates back that all up with a FIIN million dollar guarantee would love you to come learn more at find.ai

See why Fin is the #1 AI Agent
Fin is the best-performing AI Agent for customer service, powerful enough to resolve even the most complex queries like refunds, account changes, technical troubleshooting, and more.
H
@hubspot
Sponsored · Facebook

Software Facebook ad example 37: More Pipeline. More Wins.
More Pipeline. More Wins.
See how EMEA sales teams are closing more deals without adding more tools.
C
@canva
Sponsored · Facebook

We are not doing boring lock screens in 2025. Productive girls have their goals front and center when it comes to planning out your dream life and making things look cute, Canva is the only place to go Let's do it together Open the canva app And scroll To their template section then type film phone wallpapers I love using canvas templates as they have options for every kind of layout anesthetic you could ever think Of this Is where creativity can really stand out after narrowing It down This The free design chose T customized photos Have that vintage vibe That we all love Now Now the fun part, open up the template and start uploading your images of your future goals you want to put in each of these frames. Then just drag and drop them in And move them around as you're liking For a little extra flair I also added These hearts & stars from their element section There's so many cute doodles An designs that choose from there is really no limits here Once all done customizing press share Save That it This such A cute Simple way To motivate yourself While customizing Your phone Im definitely doing this for every season Signup free on canva today Send this to a friend who needs to start manifesting their goals

Wallpapers with purpose
Design and manifest with Canva wallpapers. Choose a template, customize with your goals, and add free elements. It’s that easy.
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@canva
Sponsored · Facebook

So, I spent 12 hours making this last night. Then i made this using Canva AI in 30 seconds Like bro...I literally can't But anyway here's how did it So first you type your prompt here then select your brand colors click this and that is And then from there You can tweak any of the designs Remove any element you don' like Regenerate an image want to add or even create cartoon version match everything for that style Promise me Im not mad but all im saying Is use Canva before All Nighter Not after

Designs done in seconds
Why pull an all-nighter when you can make your design in seconds? Simply start with a prompt on Canva AI. Try it for free.
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@stripe
Sponsored · Facebook

Software Facebook ad example 40: Get the report
Get the report
We surveyed 300+ commerce leaders to learn what’s keeping them up at night when it comes to unified payments.
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@grammarly
Sponsored · Facebook

Never start the new year doing this at work and definitely stop relying on generic AI tools that make everything sound robotic or inaccurate Grammarly helps you write clearly confidently incredibly so your work actually reflects your best thinking it catches grammar mistakes Clarifies messy sentences and gives you polished rewrites that still sounds like you plus It helps keep writing original with plagiarism checks huge for anyone sending decks briefs Or research if New Year amplified. You is the goal This isn't genuinely easiest professional upgrade you can make. And yes, it's free to get started! Click below and try Grammarly

Stay in the zone
Keep getting pinged? With Grammarly, you write clearer messages that cut through the clutter.
H
@hubspot
Sponsored · Facebook

Software Facebook ad example 42: Let AI Handle The Admin
Let AI Handle The Admin
Your reps aren't underperforming. They just aren't spending enough time selling. See what changes with our AI.
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@semrush
Sponsored · Facebook

Invisible in AI Search? Use SEMrush to see who's beating you and where to win. Find topics where competitors show up, and fine-tune your site so AICs YOU! Start winning AiSearch now

Lead in AI search
Get a full breakdown of your AI presence. From share of voice to narrative and sentiment 💬
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@atlassian
Sponsored · Facebook

Try Confluence for free
Use Confluence to keep your team on the same page with up-to-date, findable, and shareable information.
C
@canva
Sponsored · Facebook

Want to see how I made this? Canva has more templates than i have dogs in my camera roll. Just replace with your clip, tweak this typey-type finito! Easy

Get trending with Canva
Your content needs more pizzaz? Canva Video templates are molto bella.
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@livingspaces
Sponsored · Facebook

Summer Season
Dive into summer styles with Alison Victoria, shop her curated favorites today!
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@livingspaces
Sponsored · Facebook

Join Our Grand Opening
Living Spaces is coming to Buford! Join our VIP Preview Event on June 25th and score an exclusive coupon. Spots are limited so sign up now!
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@livingspaces
Sponsored · Facebook

Come sofa shopping with me at Living Spaces, I wanted to see everything in person and honestly the assortment alone was impressive. i sat on so many sofas really testing them out to find something that would really work for my growing family Newey wanted a modular sectional Something flexible comfortable and practical And the store associate was amazing They helped walk through design center Helped think through layout options Fabric's what actually fit our lifestyle That when found one The zone sectional It is insanely comfortable This fabric easy clean I love that the modular pieces can grow and change with us as we move. And yes it even comes in the

Fast & Free Shipping
Upgrade Your Living Room
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@clickup
Sponsored · Facebook

Software Facebook ad example 49: Everything is Faster In ClickUp
Everything is Faster In ClickUp
Design support in minutes — without waiting on anyone. ClickUp AI Agents turn rough notes into on-brand visuals and social graphics fast. Skip the back-and-forth, deliver polished work, and keep everything organized in one place. Get your free workspace with AI Agents.
C
@clickup
Sponsored · Facebook

Software Facebook ad example 50: Every app, AI agent, and human in one place.
Every app, AI agent, and human in one place.
Supercharge productivity. Streamline work by doing it, and seeing it, in one place.

50 ads in. Millions to go.

Pick any ad. Remix it into yours. Same vibe. Your brand. Your offer. One click.

Unlock the platform
What's working right now

What we see in Software Facebook ads this week.

The software brands buying impressions on Facebook right now are leaning on feed image and video and reels and short video more than any other format. Polish is down. Native framing is up. Hooks land in the first two seconds or the ad gets scrolled past.

The strongest creatives in this feed share a structure: a curiosity-led opener, a specific outcome, and a single believable proof point. Watch for the small visual cues such as iPhone framing, on-screen captions, and direct creator address. Those signals tell Facebook's ranking model the ad is closer to organic content, which earns cheaper impressions.

Read this feed like a research log. Note which hooks repeat across brands. Note which offers anchor the same price point. Note which creators show up across more than one ad. Patterns are the data. The single ad you love is just an example.

Hooks that repeat

Three hooks software brands reuse on Facebook.

Every category has its own opening playbook. These three patterns show up across the highest-performing creatives in the feed.

  1. Hook 01

    Result-first opening

    Show the outcome of using the software product before you say what it is. Curiosity carries the rest.

  2. Hook 02

    Problem-pattern interrupt

    Name a frustration every software buyer recognizes. Two seconds in. Make them feel seen.

  3. Hook 03

    Authority cosign

    Borrow trust from a creator, customer, or institution your software audience already trusts.

From their ad to yours

How to clone a software Facebook ad in 60 seconds.

Four steps. No reshoots. No agency calls. Just structure, brand, ship.

  1. Step 01

    Pick a software winner

    Open any Facebook ad in the feed above. Read the hook. Read the offer. If it would convert your audience, save it.

  2. Step 02

    Open it in the Coinis editor

    The editor parses the ad's structure: hook, headline, proof, CTA. You see the skeleton, not just the visual.

  3. Step 03

    Swap your brand in

    Drop your product link or upload your image. The editor swaps in your brand colors, your logo, your offer language. The software angle stays intact.

  4. Step 04

    Ship to Facebook

    Connect Facebook once. Push the ad to your account in one click. No CSV. No Ads Manager wrestling. Live in minutes.

Software on every platform

See software ads on the rest of the auction.

Same niche. Different placements. Cross-platform research kills creative blind spots.

FAQ

Software Facebook advertising. Common questions.

What converts, where the data comes from, and how to use it.

What makes a software Facebook ad convert?

The fastest software Facebook winners pair a thumb-stopping hook with a single, specific outcome and a believable proof point. Polished production helps less than you think. Native framing, real faces, and clear price or offer language do most of the work.

How often does Coinis refresh the Software archive?

New software creatives are surfaced hourly. Inactive ads are flagged within a day so you only study what is currently buying impressions, not what worked last quarter.

Can I clone a Software ad with my brand?

Pick any ad in the feed. Open it in the Coinis editor. The platform pulls the creative structure, swaps in your product, your audience, and your offer, then ships the Facebook-ready version straight to your ad account.

Should small software brands study ads from large competitors?

Yes, but read the structure, not the budget. Ignore the production. Focus on the angle, the hook, the proof, and the CTA. Those translate at any spend level.

Research. Create. Launch. Scale.

You just saw their ads.
Now build yours.

Research is step one. Coinis handles the other three.

Paste a reference. Generate your creative. Launch the campaign. Scale what converts.

From their ad to your revenue. One platform. One link in.

  1. 01 Research

    Spy on every Facebook winner in software.

  2. 02 Create

    Paste a link. Get AI image and video ads. Dozens of them.

  3. 03 Launch

    Connect Facebook once. Ship campaigns in one click.

  4. 04 Scale

    Auto-optimize winners. Kill losers. Compound the results.

Add your brand. Start creating.

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Research, create, launch, and scale. All of it.

Full Facebook competitor archive
Unlimited AI creative generation
One-click campaign launch
Auto-optimization and scaling
Creative performance analytics
Priority email and chat support
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